OVERVIEW: After digging deep, trying to find something unique about their product, it occurred to me. Sometimes, it just is what it is and you have to make the best of it. And so “It Ain’t Brain Surgery” was born.

NOTE: Radio spots won gold for best radio campaign in the Marketing Awards that year. Directed the talent and easily, for my money, some of the best writing I’ve ever done. If I do say so myself.